elrow was conceived in 2010 by Cruz and Juan Arnau Lasierra, the sixth generation of entrepreneurs of the Arnau Family, who also founded the Monegros Festival and the legendary Club Florida 135 in Fraga, Aragón. In 2017, elrow entered into an investment and partnership agreement with Superstruct Entertainment, a live entertainment platform backed by Providence Equity Partners. elrow is the umbrella brand of a series of fully immersive, themed shows, which have become a global point of reference in the field of circus-inspired parties thanks to its perfect mix of the best electronic music with unimaginable scenarios, frenzied performances and outlandish characters. From its headquarters in Viladecans, Barcelona, elrow has grown exponentially and established residencies in Ibiza, Madrid, London, New York, Barcelona, Dubai and Amsterdam. elrow has consistently broken attendance records and, in 2018, saw its most successful year to-date, with over 2 million people attending 134 shows hosted across 65 cities in 33 international territories - over half of which were sold out.